Haya

Inspired by the “Master Road of Velebit”, which has become a kind of symbol of perseverance and determination.
The construction of the road was almost impossible, but the constructor did not give up despite the claims of his collaborators that it is impossible to break through living rocks.This major achievement brought to the fact that this road became the first modern junction of southern and northern Croatia.
Today, the road still stands. It has preserved its original form and, due to its exceptional monumental and landscape value, has been included in the list of protected assets of the Republic of Croatia. The proof is that it is worth fighting for things that will have long-term positive consequences - no matter how much effort and time you have to invest.


The typography was inspired by Master Road and its winding airs, just as one would look at it from above.
The logo tells the story of perseverance - not one path to success is easy or flat, but full of obstacles and curves - just like the Master Road.

The element of the road curve is incorporated into the letter Y, which turns to the top with bends, leads to success and symbolically gives an incentive for progress -
“make yourself proud!” - achieve the goal. Get to the top.