Zimmermann

The goal was to visually move away from the usual dentistry visuals on the market and create something that will exude luxury and elegance.
The graphic element is visually reminiscent of the letter M - the first letter of the name of the Zimmermann experience and approach holder, Dr. Marko Zimmermann, and an abstract and modern representation of the tooth.
The typography itself is very elegant and contrasting in its form - a combination of thin and massive lines subtly associates with a profession that covers a wide range of services - from conservative to aesthetic.
The choice of colors follows a departure from the classical expression of the profession. The emerald blue tone still suggests belonging to the medical profession, while the gentle beige color combined with a dark background creates a contrast that seems powerful and luxurious.